Uncategorized

Working The Leads: Follow-up

For a sales individual, the possibilities of reaching a prospect on the first attempt and having them readily accept to part with their money, are minimal. Being effective in a sales role needs dedication, tenacity, knowledge and sometimes their ego. Of the hundreds of touch points an inside sales team can make in a day,…

read more
Is It Always About The Leads?

Making a strong effort to determine the value of our energy and the length of our success is necessary for business development. Marketing groups will often evaluate their progress based on the qualified leads they can deliver to the sales department. These potential consumers have shown their intent to purchase the business’s items and are…

read more
Leads vs. Prospects: What’s The Difference?

Lead and prospects — for two terms that you likely hear regularly, they’re surprisingly hard to define. Both terms are rooted in business procedures, leading to a variety of company-specific meanings. To make things more complicated, various marketing systems commonly use different definitions for leads and prospects. In fact, many sources can’t even settle on…

read more
Key Strategies To Increase Customer Satisfaction

Silence is something, fulfillment is another, as every consumer experience supervisor understands or will quickly discover. As one oft-cited figure in marketing circles explains, 91-percent of dissatisfied customers will never breathe a word of their discontent (to the business, that is). They will merely move their organization in other places– and take their complaint public…

read more
What is a Symbol-Intensive Brand?

A symbol-intensive brand is a brand that is acknowledged not only for its utilitarian benefits but above all, for the strong identity and significance that the symbol-intensive brand is able to transmit. Symbol-intensive brands allow consumers to signal his or her identity to manifest a sense of belonging. In addition to that, symbol-intensive brands are…

read more