Our Discoveries

Brand Disposition

Emotional Intelligence gives brand’s the opportunity to be aware of, control, and express one’s emotions. A brand’s personality is driven by keywords that best describe the character of your brand. Below, we have listed out a variety of characteristics for you to choose from.

Logo Creation Principles

Our logo creative thinking process is driven by principles that sustain long-lasting brand recognition. We established these four principles specifically to integrate with experiential brands.

Simple

Simplicity allows the logo to be functional and memorable.

Functional

Functionality allows a logo to work across a variety of mediums.

Unique

Distinct logos are timeless assets that can never be forgotten.

Representative

Representative logos symbolize the purpose of the brand.