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Key Strategies To Increase Customer Satisfaction

Silence is something, fulfillment is another, as every consumer experience supervisor understands or will quickly discover. As one oft-cited figure in marketing circles explains, 91-percent of dissatisfied customers will never breathe a word of their discontent (to the business, that is). They will merely move their organization in other places– and take their complaint public…

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What is a Symbol-Intensive Brand?

A symbol-intensive brand is a brand that is acknowledged not only for its utilitarian benefits, but above all, for the strong identity and significance that the symbol-intensive brand is able to transmit. Symbol-intensive brands allow consumers to signal his or her identity to manifest a sense of belonging. In addition to that, symbol-intensive brands are…

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